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Do you own or work for a business in Greensboro that would like to establish a strong online marketing presence? Do you have doubts about hiring a professional SEO provider? If yes, consider the following:
- 75 percent of internet users never scroll past the first page of Google’s search results
- The top three organic positions receive about 58.4 percent of all clicks from users
- A whopping 80 percent of users don’t even check the paid ads at the top
What this suggests is that it’s critical for your business website to appear on Page 1 of search results page, especially in one of the top three spots. The only way you can achieve this is by making use of Search Engine Optimization (SEO). While there are no guarantees that you’ll hit the first page, hiring the services of a reputable Greensboro SEO provider will allow you to lay the infrastructure required to reach out to as many clients as possible and expand your business.
Below are 10 Ways SEO Can Benefit Your Business
SEO involves implementing certain techniques, methods and strategies to help manipulate and increase a website’s ranking by major search engines, such as Google, Yahoo and Bing – which in turn makes it more likely that buyers will click on your site. If your website manages to rank on page 1 on Google for relevant keywords, you’ll start seeing a steady increase in traffic. More people visiting your website mean more sales and money in your pocket.
Improved Website Usability
Web usability refers to the ease-of-use of a website. Proper SEO website architecture is critical to achieving optimum website usability. A good Greensboro SEO consultant can work with you (or your web designer) to build your website using excellent SEO site architecture in order to create the best possible user experience. With a website that is speedy and more enjoyable to use, you’ll see the amount of qualified traffic coming into your site increase, boosting your rankings as well as sales.
A high ranking in search engine results leads to increased, constant visibility online. Increased visibility means increased organic traffic, which translates to more potential buyers for whatever it is your business website is selling.
Search Engine Optimization provides one of the most effective tools to promote a business in a highly competitive environment. Taking advantage of SEO will allow you to appear on Google and get all those hits that can lead to sales before your competitors do. Note even if your business offers better services or prices, you won’t beat competition if they rank above you in the Google rankings.
Better Conversion Rates
A well optimized website loads fast, is easy to use and compatible with most mobile and tablet devices. This increases and/or reinforces the brand experience, helping in converting and retaining visitors as clients.
Develop Brand Credibility
Being constantly ranked at the top of non-paid, non-sponsored search engine results is one of the best ways to make your brand stand out from the rest, especially if your industry is highly competitive. People tend to trust the first listing in Google and regard it as the most reputable company. On the other hand, users are often skeptical about websites further back in search results rankings. Using SEO will allow you to achieve and maintain one of those top three spots ranking, giving your website credibility and the boost it needs to increase sales.
Find New Clients and Assist Growth
Using the services of a proficient Greensboro SEO consultant will assist you to gain higher rankings in search engine result pages, resulting in more targeted traffic and essentially new clients.
Explore New Markets
An SEO optimized website provides an ideal platform to sell to the world. If you plan to sell your products or services in other states or countries, you cannot afford to ignore SEO. With an effective SEO campaign, potential buyers in new markets will be able to find you and place orders.
Establish a Personal Connection through Social Media
There’s a correlation between SEO and social media exposure. A website that has high rankings will also gain more social media visibility. This is because users are more likely to Tweet/LIKE/+1 a page when it’s located among the top positions of the search results. This can be very beneficial when it comes to launching a social media campaign to reach out to people on a personal level.
Among all business promotional methods, SEO offers the best Return On Investment (ROI). You don’t have to spend huge amounts of money bidding for those ad placement ads that, in fact, provide lower conversion rates. Moreover, the effects of SEO are permanent and your website will continue to appear among the top organic search results for potential clients to see.