The Increasing Importance of Social Media

Social media is becoming increasingly important both as a communication and a marketing tool. In fact, it’s fundamentally changing the way people buy as well as how businesses sell within ecommerce. Research shows that about 75 percent of internet users visit a social networking site, and that number is expected to grow with continued user [...]

online advertising

Why is Online Advertising so Important?

Online advertising is critical to achieving success in modern business. Research indicates that consumers are increasingly using the internet to look up information about people and businesses before deciding to interact or do business with them. In fact, 97% percent of consumers search for local businesses on the internet, according to search engine giant Google. [...]