Web design is probably the most important aspect of a personal or business website. Apart from giving the website its identity, website design plays an important role in lead generation, conversion and Search Engine Optimization (SEO). In fact, the success of a website boils down to the quality of its design. So, it’s imperative that you develop a high quality website design if you want to achieve success online.
A great design should provide users with an exciting presentation, which facilitates their quest for information. This means you must focus more on the usability and the utility of your web design, rather than the visual design. With a user-centric design that allows users to find what they want, you’re more likely to succeed.
Here are the key elements of great wed design.
A good design should have a unified look that catches and holds users’ interest. To achieve this, you must understand how users interact with websites. Web users are no different from customers in a store. When they visit a website, they don’t read much of the text there. But they only scan some of it and click on the very first link that somewhat resembles what they’re looking for or catches their interest, leaving large parts of the page.
It is extremely important to have a good combination of visual appeal and clear website structure. Focus users’ attention! Try setting up the elements of your website in a way that your visitors can see clearly what functions are available at the first glance. This way, they will see what you want them to, and probably find the item they are searching for.
To grab and hold users’ attention, you must provide engaging and dynamic content, free of spelling and grammatical errors. Make use of effective writing that gets directly to the point. Avoid vague, cute words or exaggerated statements. Use short, concise phrases, instead. Remember your content’s layout is also important. Categorize your content and make use of multiple heading levels, visual elements and bulleted lists. Remember a promotion doesn’t have to sound like an advertisement. Plain and objective language works great.
Web users are typically impatient and always insist on instant gratification. When creating a website, you need to ensure that the navigation and site architecture are intuitive, so users can find what they’re looking for – there and then. Your visitors should find it easy to comprehend how your system works as well as how to get from point A to point B. This is only achievable through the use of clear or easily recognizable links, moderate visual clues and a clear structure.
This is obvious and self-explanatory. Users are not interested in the “cuteness” of your design, but they’re looking for information. Don’t be obsessed with colors, dense graphics, videos, and so on. Focus on increasing your site’s readability instead. Make use of white space to control the pacing of a page. Stick to basic font styles for web pages. A non-standard font may not be compatible with all web browsers, and may look different on another computer. Avoid long blocks of text, as they tend to be boring. A golden rule: strive for simplicity instead of complexity.
Finally, your website must be accessible by search engines and your potential clients. Ensure you design your website using proper SEO website architecture. Also, your web pages should download quickly to maintain users’ interest.